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UpDraft

Built for $1M+ residential remodelers

No shared leads. No tire-kickers. No missed calls while you're on a job site.

UpDraft builds AI systems that answer your calls, follow up with leads, check budgets and get you reviews. We run it all for you. You stay on the job.

Book a call

Homeowners can always reach a real person.

New homeowner lead

Text message

Example
  1. Missed call while you were on a job site · 2:14 PM

  2. UpDraft AI: Hi, this is Oakline Remodeling. Sorry we missed your call! What kind of project are you planning?

  3. Homeowner: Kitchen remodel. Gutting the whole thing.

  4. UpDraft AI: Nice! What budget do you have in mind, and when are you hoping to start?

  5. Homeowner: Around 70k. Hoping for spring.

  6. UpDraft AI: Great. Want to book a consult? I have Tuesday at 10 or Thursday at 4. Or reply CALL and the owner will call you back.

  7. Homeowner: Tuesday at 10 works

  8. Consult booked for Tuesday at 10 AM · 2:19 PM
Example of a missed-call text-back. Not a real customer.

Our mission

“I help residential remodelers add $500k+ a year in signed projects without buying shared leads from Angi, chasing tire-kickers or missing calls while they're on a job site, using UpDraft's AI Licensing Infrastructure.”
Jayden Pacheco, founder of UpDraft

The problem

Good leads slip away while you're on the job.

The median owner-occupied home in the US is 42 years old. The work is out there. The hard part is catching it when you're up on a ladder.

Source: NAHB (opens in a new tab)

  • 01

    Missed calls

    You're on a job site. The phone rings. They call the next remodeler.

  • 02

    Cold leads

    You follow up once or twice. Then life gets busy and the lead goes quiet.

  • 03

    Tire-kickers

    You drive out at night to quote a job that was never going to close.

  • 04

    Shared leads

    You pay for a lead that went to other pros too. Now it's a price war.

32%

In construction, a real person answered only 32% of calls. That was the lowest of 9 home service groups.

Source: Invoca data via Stealth Agents (opens in a new tab)

66%

of home service buyers hung up when nobody answered. 51% stopped after contacting one company.

Source: Invoca data via Stealth Agents (opens in a new tab)

9.5 mo

is how long homeowners spend planning a kitchen before work starts.

Source: Houzz 2026 Renovation Trends Study (opens in a new tab)

The system

From first call to signed job.

Follow one homeowner lead through it. Every step runs on its own. You get the booked consults.

  1. 01Answer

    Every call gets answered.

    Voice AI picks up day or night, asks about the project and books a consult. If a call still slips by, a text goes out right away.

    The AI always offers to text you or book a callback, so homeowners can reach a real person.

    Before UpDraft

    Calls go to voicemail and $30k+ jobs go to the next remodeler on Google. The leads you buy go to other pros too.

    On lead marketplaces, one request can go to up to 5 pros, and you pay the moment it's sent.

    Incoming callNew homeowner leadExample
    Call from a new homeowner7:42 PM · You're off the clock
    Answered by AI

    AI Thanks for calling Oakline Remodeling! What kind of project are you planning?

    Caller A bathroom remodel. Maybe two.

    Consult booked · Thursday 4:00 PM

  2. 02Qualify

    Only real buyers get booked.

    Before a site visit gets booked, AI asks about budget, timeline and scope. Good fits land on your calendar.

    Before UpDraft

    Driving out at night to quote a $60k kitchen for a $15k budget.

    The median planned renovation for 2026 is $15,000. A midrange major kitchen costs about $82,800.

    Pre-qualifyingKitchen remodel leadExample
    BudgetAround $70k
    TimelineSpring
    ScopeFull kitchen gut
    Good fitConsult booked · Tue 10:00 AM

  3. 03Follow up

    Leads stay warm for months.

    AI sends project photos, cost guides, financing tips and friendly check-ins by text and email. When the homeowner is ready, they remember you.

    Before UpDraft

    One or two follow-ups after the estimate. Then the lead goes quiet.

    Homeowners spend about 9.5 months planning a kitchen before work starts.

    Follow-up planKitchen lead, still planningExample
    1. Week 1Project photosText
    2. Month 2Kitchen cost guideEmail
    3. Month 4Financing tipsEmail
    4. Month 7Friendly check-inText
    5. Month 9“We're ready to start. Can you come out?”

  4. 04Reviews

    Every happy client gets asked for a review.

    The moment a job is done, AI asks for a Google review. Homeowners trust you without shopping around for the lowest bid.

    Before UpDraft

    A few thin Google reviews, so every job turns into a price fight.

    Job completeText messageExample

    Kitchen remodel marked complete

    UpDraft AI: Thanks for choosing Oakline Remodeling! Would you mind leaving us a quick Google review? It really helps.

    Leave a review on Google

    Review request sent the day the job wrapped

  5. 05Old leads

    Old leads book new projects.

    AI texts old estimates and past clients to book new work. That's new projects from leads you already paid for, with no new ad spend.

    Before UpDraft

    Hundreds of old estimates and past clients sit in your CRM, untouched for months.

    Old estimateFrom your CRMExample
    Sarah · Bathroom estimateNo contact in monthsCold

    UpDraft AI: Hey Sarah, still thinking about that bathroom? We have an opening in March.

    Homeowner: Yes! Can someone come take a look?

    Back on the calendar

Examples only. Not real customers.

Built for your kind of remodeling

Kitchens, additions, basements or design-build.

Every kind of remodel loses leads in its own way. UpDraft is set up around the work you do.

  • Kitchens and baths

    Homeowners plan a kitchen for 9.5 months. Who's following up with them that whole time?

    Source: Houzz 2026 Renovation Trends Study (opens in a new tab)

  • Whole-home and additions

    Big jobs, long decisions. Don't let a $150k lead go cold after one estimate.

  • Basements

    Most basement leads are price shoppers. AI checks the budget before you drive out.

  • Design-build

    Your design fee scares off tire-kickers. AI filters them before the first meeting.

How it works

Three steps. Only one of them is yours.

No new software to learn. No logins. UpDraft builds it and runs it.
  1. 1

    We build it.

    UpDraft builds your AI system and sets it up for your company.

  2. 2

    AI handles the follow-up.

    Calls, texts, nurture, pre-qualifying and reviews all run on their own.

  3. 3

    You show up to booked consults.

    You focus on selling and building. That's it.

The offer

Coming soon.

We're putting the final details together. Want to hear about it first? Book a call and we'll walk you through it.

Book a call

Who it's for

Built for remodelers. Not for everyone.

There are 128,000+ remodeling companies in the US. UpDraft works with established residential remodelers doing $1M+ a year.

Source: NAHB (opens in a new tab)

It's a fit if

  • You own a residential remodeling company.
  • You do interior, whole-home, addition or design-build work.
  • You bring in $1M+ a year (about $80k+ a month).
  • You already spend money on Google ads, Angi, Houzz or a marketing agency.
  • You're tired of good leads slipping away.

It's not for

  • Window replacement companies.
  • Siding replacement companies.
  • Roofing replacement companies.

FAQ

Quick answers.

The AI is friendly and sounds natural, not robotic. It doesn't pretend to be you. If a homeowner would rather talk to a person, it offers to text you or book a callback right away.

Book a call

Stop losing jobs you already paid to get.

Grab a time that works for you. We'll talk about your business and how leads come in today.

Text messages are optional. See our SMS Terms and Privacy Policy.